Keith's Bio

Keith P. McGuinness is President and CEO of CalorieKing. He was named to his current position in August 2004.

McGuinness' career in wellness began in 1994 as Business Development VP for PHIT, Inc. The acronym stands for Personal Health through Interactive Technology. This venture led to an opportunity to apply emerging internet technology to weight management at Lindora Medical Clinics in California, beginning in 1995.

While at Lindora, McGuinness designed and launched the Lean for Life Online program and served as General Manager of Lindora's Internet Services Division. He also served as Interim Chief Financial Officer and as Chief Information Officer for the company.

Earlier, McGuinness was principal of McGuinness & Associates, a management consultancy focused on the cultural differences between the U.S. and Mexico and its implications to doing business in Mexico. He was Managing Editor and co-author of Charting the Mexican Labyrinth, a Practical Guide to Success in Mexico, published in 1995.

McGuinness, a CPA and PwC alumnus, earned a B.A. degree from Rutgers University in New Jersey and a M.S. degree from Georgetown University in Washington, D.C. He is a member of the American Diabetes Association, the Society for Human Resource Management, the Disease Management Association of America, and NAASO, the Obesity Society.

McGuinness serves on a number of community-service boards, and is an outspoken advocate for the professional designation of Certified Obesity Educator as a means to assist the primary care physician in the diagnosis and treatment of obesity.

Advisory Board

Thomas L. McKnight, MD, MDIV, MPH
is a family physician and a nationally-recognized expert in the field of obesity and a family physician. He is well versed in both Family Medicine and Preventive Medicine, and treats obesity in his rural Florida clinic like any other chronic disease. Dr. McKnight served as Medical Editor for American Family Physician monograph, Practical Advice for Family Physicians to Help Overweight Patients, published in 2005. He is the author of Obesity Management in Family Practice, published in 2006, which describes the fundamentals of obesity treatment in a primary-care setting.

Andrew B. Leeka, MBA, MPH
is an innovative healthcare executive who has served as President and CEO of Good Samaritan Hospital in Los Angeles, California since 1996. Before joining Good Sam, Mr. Leeka was a senior executive at City of Hope National Medical Center in Los Angeles, where he served as Chief Operating Officer and as President of their Oncology Network Management Service Organization. Daily, Mr. Leeka sees firsthand the cost effect of obesity, and he is passionate about the need for weight management programs that are effective in the long term.

Joanne Landy
is co-author of the popular Ready-to-Use series of books Introducing fitness concepts to K-9 children, The Motor Skills Series (K-3) and a fitness book for young children, Kids with Zip. Joanne Landy's 10 years of secondary teaching in physical education/health and mathematics, 10 years of specialist teaching in primary physical education, and years of university level demonstration teaching in P.E. methodology and pedagogy programs provides an ideal complement to our team as we focus on helping parents and teachers educate children about healthy eating and physical activity habits.

Amy Campbell, MS, RD, LDN, CDE
is the Education Program Manager, Strategic Initiatives, for Joslin Diabetes Center. At Joslin, Ms. Campbell is responsible for the development, implementation and evaluation of diabetes clinical and education programs and materials, and the development, testing and implementation of Disease Management applications. She is a member of the Joslin Clinical Oversight Committee, which is responsible for the development and revision of Joslin's Clinical Guidelines. She recently co-edited the second edition of The Joslin Guide to Diabetes, authored Staying Healthy with Diabetes: Nutrition and Meal Planning and Staying Healthy with Diabetes: Weight & Wellness. She is a review editor for International Diabetes Monitor and a member of the editorial board of Walgreen's Diabetes & You.

Allan Borushek
is a dietitian and health educator with over 30 years' experience in clinical dietetics and community health education. He is the founder of Australia-based Family Health Network, parent of CalorieKing Wellness Solutions, Inc. Mr. Borushek has authored and published several books on weight control, heart disease prevention and diabetes. He is best known for his 'Top 100' annual best-seller, CalorieKing's Pocket Calorie, Fat & Carbohydrate Counter, which has sold more than 10 million copies.