Letter from the CEO

Welcome to CalorieKing.

The core of CalorieKing's mission and brand is calorie management. This does not mean that everyone must count calories all of the time. It does mean that everyone who struggles with their weight must understand enough about calories to manage them on a daily basis. Over the years, we have had a great deal of help from healthcare professionals to promote this message and with it the CalorieKing brand.

The CalorieKing Online Program reflects the most current behavioral and medical science. I wish to thank America's dietitians, diabetes educators, family physicians, and other healthcare providers who appreciate CalorieKing's adherence to scientific standards and continue to recommend our Program and other products to their patients and customers.

To those who visit calorieking.com, performing millions of food searches each month for free, I wish you the very best as you begin your journey to lifelong weight control. I do hope you will become a member of the CalorieKing Online Program. I believe you will find it a positive life-changing experience.


Keith McGuinness's signature
Keith P. McGuinness
President and CEO


Keith's Bio

Keith P. McGuinness is President and CEO of CalorieKing. He was named to his current position in August 2004.

McGuinness' career in wellness began in 1994 as Business Development VP for PHIT, Inc. The acronym stands for Personal Health through Interactive Technology. This venture led to an opportunity to apply emerging internet technology to weight management at Lindora Medical Clinics in California, beginning in 1995.

While at Lindora, McGuinness designed and launched the Lean for Life Online program and served as General Manager of Lindora's Internet Services Division. He also served as Interim Chief Financial Officer and as Chief Information Officer for the company.

Earlier, McGuinness was principal of McGuinness & Associates, a management consultancy focused on the cultural differences between the U.S. and Mexico and its implications to doing business in Mexico. He was Managing Editor and co-author of Charting the Mexican Labyrinth, a Practical Guide to Success in Mexico, published in 1995.

McGuinness, a CPA and PwC alumnus, earned a B.A. degree from Rutgers University in New Jersey and a M.S. degree from Georgetown University in Washington, D.C. He is a member of the American Diabetes Association, the Society for Human Resource Management, the Disease Management Association of America, and NAASO, the Obesity Society.

McGuinness serves on a number of community-service boards, and is an outspoken advocate for the professional designation of Certified Obesity Educator as a means to assist the primary care physician in the diagnosis and treatment of obesity.


Advisory Board

Thomas L. McKnight, MD, MDIV, MPH

Dr McKnight is a family physician and a nationally-recognized expert in the field of obesity. He is one of the few physicians double-boarded in Family Medicine and Preventive Medicine. He treats obesity patients in his rural Florida clinic and believes obesity should be treated like any other chronic disease. Dr McKnight served as Medical Editor for American Family Physician monograph, Practical Advice for Family Physicians to Help Overweight Patients, published in 2005. He is the author of Obesity Management in Family Practice, published in 2006, which describes the fundamentals of obesity treatment in a primary-care setting.

Jeffrey P. Levine, MD, MPH

Dr Levine is an Associate Professor in the Departments of Family Medicine and Obstetrics, and Gynecology and Reproductive Sciences at the UMDNJ-Robert Wood Johnson Medical School. He is also the Director of Women's Health Programs in the Department of Family Medicine.

In 2005, Dr Levine took a bold step to improve his personal health and to inspire other family physicians and patients by becoming a participant in the second season of NBC's weight-loss reality series, "The Biggest Loser". Dr Levine lost a total of 183 pounds and regained his health.

Dr Levine now works with national organizations, schools, and community groups to help address the epidemic of obesity in this country. He has partnered with the American Heart Association, the National Dairy Council, and the American Academy of Family Physicians’ Americans in Motion initiative to promote healthy families.

Dr Levine has given presentations on obesity and women's health issues to medical professionals and the lay community nationally.

Joanne Landy

Joanne Landy is co-author of the popular Ready-to-Use series of books Introducing fitness concepts to K-9 children, The Motor Skills Series (K-3) and a fitness book for young children, Kids with Zip. Joanne Landy's 10 years of secondary teaching in physical education/health and mathematics, 10 years of specialist teaching in primary physical education, and years of university level demonstration teaching in P.E. methodology and pedagogy programs provides an ideal complement to our team as we focus on helping parents and teachers educate children about healthy eating and physical activity habits.

Amy Campbell, MS, RD, LDN, CDE

Ms Campbell is the Education Program Manager, Strategic Initiatives, for Joslin Diabetes Center. At Joslin, Ms. Campbell is responsible for the development, implementation and evaluation of diabetes clinical and education programs and materials, and the development, testing and implementation of Disease Management applications. She is a member of the Joslin Clinical Oversight Committee, which is responsible for the development and revision of Joslin's Clinical Guidelines. She recently co-edited the second edition of The Joslin Guide to Diabetes, authored Staying Healthy with Diabetes: Nutrition and Meal Planning and Staying Healthy with Diabetes: Weight & Wellness. She is a review editor for International Diabetes Monitor and a member of the editorial board of Walgreen's Diabetes & You.

Allan Borushek

is a dietitian and health educator with over 30 years' experience in clinical dietetics and community health education. He is the founder of Australia-based Family Health Network, parent of CalorieKing Wellness Solutions, Inc. Mr. Borushek has authored and published several books on weight control, heart disease prevention and diabetes. He is best known for his 'Top 100' annual best-seller, CalorieKing's Pocket Calorie, Fat & Carbohydrate Counter, which has sold more than 10 million copies.