July 31, 2007:- CalorieKing, America's leading provider of calorie-centric education tools for food awareness, and Joslin Diabetes Center, the world's largest diabetes clinic, diabetes research center and provider of diabetes education, announced today an alliance to promote type 2 diabetes awareness, prevention and management.
The first step of this campaign is access to Joslin-authored material through the CalorieKing nutrition toolbar at www.calorieking.com. The innovative toolbar, which operates like a search engine browser tool but for foods, was previously available only to health plans and employers. The toolbar is designed to promote daily food awareness in order to help those seeking to bridge the gap between weight loss and lifelong weight control. Food awareness is of particular importance in the prevention and effective management of diabetes. The toolbar can also be downloaded through a link from the Joslin website at www.joslin.org/calorieking.
"Poor food choices often lead to excess weight, a factor known to increase risk for type 2 diabetes, yet treatment for excess weight is often left to commercial self-help programs and commercial diet programs," said Keith P. McGuinness, CEO of CalorieKing. "Our alliance gives us new ways to reach those at risk for diabetes. We will create tools that consumers and healthcare providers can use to achieve weight control, help prevent or delay the onset of type 2 diabetes, and improve diabetes management. I cannot think of a better partner for this than Joslin."
"By partnering with CalorieKing, which has one of the most popular food choice sites on the web, we are able to significantly increase the number of people we can reach," says Osama Hamdy, M.D., Ph.D., Medical Director of Joslin's Obesity Clinical Program. "Each time we can reach a person who has pre-diabetes or diabetes with our model of patient education, we have the opportunity to help prevent or delay diabetes complications."
Together, Joslin and CalorieKing will develop food and physical activity awareness tools to help people with or at risk for type 2 diabetes make more informed choices about food and reduce the health consequences of the disease. In addition, CalorieKing and Joslin will build a culturally specific Latino food database that will aid in the development of nutrition tools to support the health of America's Latino population, which is at increased risk for diabetes.
Joslin Diabetes Center is the world's largest diabetes clinic, diabetes research center and provider of diabetes education. Founded in 1898, Joslin is an independent nonprofit institution affiliated with Harvard Medical School. Joslin research is a team of over 300 people at the forefront of discovery aimed at preventing and curing diabetes. Joslin Clinic, affiliated with Beth Israel Deaconess Medical Center in Boston, the nationwide network of Joslin Affiliated Programs, and the hundreds of Joslin educational programs offered each year for clinicians, researchers and patients, enable Joslin to develop, implement and share innovations that immeasurably improve the lives of people with diabetes. As a nonprofit, Joslin benefits from the generosity of donors in advancing its mission. For more information on Joslin, call 1-800-JOSLIN-1 or visit www.joslin.org.
CalorieKing is America's leading provider of calorie-centric education tools for food awareness and is best known for the perennially best-selling book, The Calorie King® Calorie, Fat & Carb Counter, authored by Allan Borushek, dietitian and the company's founder. CalorieKing's online weight management club includes CalorieKing University, a 12-week online course that leads members to understand how they are personally affected by calories-in and calories-out, an understanding that is essential to lifelong weight management. The continually updated CalorieKing food database of more than 50,000 generic, brand-name, and fast-food items, is searched free millions of times monthly by visitors to calorieking.com. The food database and other CalorieKing content and tools have set the bar for programs seeking to reconcile short-term weight loss to lifelong weight control. For more information call (619) 741-5295 or visit www.calorieking.com.