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CalorieKing and Joslin Team Up for Diabetes Awareness Month

Partnership to Promote Diabetes Prevention through Healthy Weight Management

(SAN DIEGO, CA - November 24, 2008) - On the occasion of Diabetes Awareness Month, CalorieKing, the leading provider of calorie-centric education tools for food awareness, and Joslin Diabetes Center, the world's preeminent diabetes research and clinical care organization, have joined once again to remind people about the importance of knowing about diabetes and how to manage it, as well as how to prevent type 2 diabetes. Through their collaboratively-developed food and physical activity awareness resources and tools, CalorieKing and Joslin are enabling people with, or at risk for diabetes, to make more informed choices that can lead to lifelong weight management and better diabetes control.

Joslin experts have reviewed the diabetes section of the 2009 edition of The CalorieKing® Calorie, Fat & Carb Counter and provided additional diabetes-related content to the book. The Carb Counter contains information and tips to prevent or delay the onset of diabetes. Joslin clinicians have also reviewed the educational and nutritional information provided by the CalorieKing Club (www.calorieking.com/benefits.php), an online membership community where people can set goals and track progress toward healthier eating, physical activity and weight loss.

The two organizations intend to collaborate on additional online diabetes resources in the future, including a program specifically developed to help individuals with type 2 diabetes better manage their weight and help control their diabetes.

"There are millions of overweight or obese people that have diabetes and don't know it," said Amy Campbell, MS, RD, LDN, CDE, Manager, Clinical Education Programs for Strategic Initiatives at Joslin Diabetes Center and a member of CalorieKing's Advisory Board. "Our work with CalorieKing provides individuals with tools and resources needed to learn about and manage diabetes."

Joslin resources are presently available through the CalorieKing Web site at www.calorieking.com/joslin. These include information on diabetes management, weight management, programs for kids and teens and diabetes discussion boards. Other Joslin-authored materials can be accessed through the CalorieKing nutrition toolbar at www.calorieking.com/toolbar. This innovative toolbar operates like a search engine browser toolbar, but is specifically for foods. It is designed to promote daily food awareness in order to help those seeking to bridge the gap between weight loss and lifelong weight control. The toolbar can also be downloaded through a link from the Joslin Web site at www.joslin.org/calorieking.

In addition, CalorieKing has extended its "Shop. Click. Cure." online fundraising promotion. Shop.Click.Cure. invites visitors who make purchases from CalorieKing's online store to donate from $1 to $25 to Joslin Diabetes Center's High Hopes Fund, which supports Joslin's efforts to improve the lives of people with diabetes and to prevent and cure the disease.

About Joslin Diabetes Center

Joslin Diabetes Center is the world's preeminent diabetes research and clinical care organization. Joslin is dedicated to ensuring people with diabetes live long, healthy lives and offers real hope and progress toward diabetes prevention and a cure for the disease. Founded in 1898 by Elliott P. Joslin, M.D., Joslin is an independent nonprofit institution affiliated with Harvard Medical School. For more information about Joslin, call 1-800-JOSLIN-1 or visit www.joslin.org.

About CalorieKing

CalorieKing is America's leading provider of calorie-centric education tools for weight control and is best known for the perennially best-selling book, The Calorie King® Calorie, Fat & Carbohydrate Counter, authored by Allan Borushek, dietitian and the company's founder. The online CalorieKing Program includes an interactive 12-week course that leads members to understand how they are personally affected by calories-in and calories-out, an understanding that is essential to lifelong weight management. The continually updated CalorieKing Food Database of more than 65,000 generic, brand-name, and fast-food items, is searched free millions of times monthly by visitors to www.calorieking.com. The Food Database and other CalorieKing content and tools have set the bar for programs seeking to reconcile short-term weight loss to lifelong weight control. For more information call (619) 741-5295 or visit www.calorieking.com.

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