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CalorieKing and Plus One Health Management Inc. Join Forces

CalorieKing and Plus One Health Management Inc. Join Forces to Aid Businesses with Employee Health

August 14, 2007:- CalorieKing, the leading provider of online weight management tools, today announces a new partnership with Plus One Health Management Inc., a leader in the design, development, and management of corporate fitness centers, spas and wellness programs. The partnership will include the integration of the CalorieKing Weight Management System into Plus One's current offerings.

"We are excited to work with Plus One," said Keith P. McGuinness, president and CEO of CalorieKing. "Weight management, which can improve diabetes control or help avoid diabetes and other serious conditions, is often at the top of an employer's list of health concerns but, because it is perhaps the most difficult of chronic conditions to manage, it is often deferred as strategic priority by disease management companies. Not so at Plus One. Plus One has set its sight on weight management and CalorieKing is happy to assist."

The CalorieKing Weight Management System is a completely integrated program, utilizing effective online education and lifestyle-change tools, customized nutrition plans, diet and activity recording and tracking systems, and peer and professional forums. Based on CalorieKing's highly successful weight management program, the System provides educational essentials to build health awareness, along with practical ways to make it easy to apply this knowledge to make lasting lifestyle changes.

A special feature of CalorieKing is an online management and report dashboard that allows employers to view group participation and progress. When the number of program participants exceeds a minimum, businesses can view group statistics such as average beginning group BMI, average pounds lost, average current group BMI, weekly progress through CalorieKing University, and much more. The System even has the ability to send email to all participants to encourage, support and motivate.

"Our nutrition initiatives will be greatly enhanced by the addition of CalorieKing to our offerings," says Plus One President and CEO Mike Motta. "Their online platform gives our clients the ability to offer customized nutritional programming to their entire population. Additionally, CalorieKing sets the bar in the industry for online nutrition solutions, and their excellence is right in line with Plus One standards and values."

Plus One will implement the CalorieKing System in their corporate fitness program. It will be a component of Plus One's nutritional services and complement the programs currently offered, including professional staffing, personal training, group fitness classes, and fitness programming.

About CalorieKing

CalorieKing is America's leading provider of calorie-centric education tools for food awareness and is best known for the perennially best-selling book, The CalorieKing Calorie, Fat & Carbohydrate Counter, authored by Allan Borushek, dietitian and the company's founder. CalorieKing's online weight management club includes CalorieKing University, a 12-week online course that leads members to understand how they are personally affected by calories-in and calories-out, an understanding that is essential to lifelong weight management. The continually updated CalorieKing food database of more than 50,000 generic, brand-name, and fast-food items, is searched free millions of times monthly by visitors to calorieking.com. For more information, please visit www.calorieking.com.

About Plus One

Plus One Health Management Inc. is a leader in the design and development, and management of corporate fitness centers, spas and wellness programs. Plus One applies visionary design and management in an integrated approach. Catering to some of the finest organizations in the world, Plus Ones clients include Fortune 500 companies, luxury hotel properties, financial service firms, law partnerships, biotechnology, energy, and media companies. Founded in 1986 as a personal training clinic for celebrities and discerning clients who valued custom health and wellness solutions, today Plus One employs more than 1200 professionals nationwide. For more information, please visit www.plusone.com.

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