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CalorieKing's web service makes its popular food database available to third-party developers

Businesses Can Now Integrate the CalorieKing Food Database Directly Into Software and Web-based Applications

September 09, 2008:- CalorieKing, America's leading provider of calorie-centric education tools for weight management and curator of the ever-popular CalorieKing.com food database, announces the launch of a Web service which enables other developers of weight management applications to readily incorporate CalorieKing's more than 65,000-item food database. CalorieKing's renowned food nutrition data and food search technology is now easy to include in software or new Web applications for both standard and mobile Web sites.

With the launch of the new CalorieKing Food Database Web Service, CalorieKing offers third-party developers and others a low-investment opportunity to include an externally managed database that is continuously and consistently improved, and which enjoys an excellent reputation for accuracy and quality. The CalorieKing food database is the world's most complete consumer nutrition database. It is the primary source of the perennially best-selling book, The CalorieKing Calorie, Fat and Carbohydrate Counter, and is the engine behind CalorieKing software and the CalorieKing Program, a subscription-based weight management program offered through CalorieKing.com and available through certain health plans, employers and fitness centers.

CalorieKing data is also included in a number of FDA-approved medical devices and is often an important component of clinical weight management programs. The continually updated CalorieKing food database of more than 65,000 generic, brand-name, and fast-food items, is searched free millions of times monthly by visitors to www.calorieking.com.

"The evidence shows that use of a food diary of any kind - paper, software, or Web-based - can improve weight control," said Keith McGuinness, president and CEO, CalorieKing. "A weight control tool that is built on top of the CalorieKing database helps assure the user that the food data they record is reliable, and reliability should lead to greater compliance and improved weight management. We are excited to open the CalorieKing Food Database Web Service to everyone."

For the developer, the benefits of the CalorieKing Web Service include decreased integration costs and time, as well as a different, more accessible pricing model. The Web Service takes a pay-as-you-use approach, so even small companies can participate. At the entry level, there is no start-up fee. A company can begin, at no cost, launch the product and then only pay fees when their product gains traction in the market. Businesses can use the Web Service free for up to 20,000 queries per month, which should be enough to support about 200 end-users. For companies that exceed 20,000 queries per month, CalorieKing offers a paid service, with service level agreements, starting at 0 for 100,000 queries and increasing in 0 increments.

The CalorieKing Food Database Web Service is available now for all companies. For more information, please visit www.calorieking.com/webservices.

About CalorieKing

CalorieKing is America's leading provider of calorie-centric education tools for food awareness and weight control and is best known for the perennially best-selling book, The Calorie King® Calorie, Fat & Carbohydrate Counter, authored by Allan Borushek, dietitian and the company's founder. The online CalorieKing Program includes CalorieKing University, a 12-week online course that leads members to understand how they are personally affected by calories-in and calories-out, an understanding that is essential to lifelong weight management. The continually updated CalorieKing Food Database of more than 65,000 generic, brand-name, and fast-food items, is searched free millions of times monthly by visitors to www.calorieking.com. The Food Database and other CalorieKing content and tools have set the bar for programs seeking to reconcile short-term weight loss to lifelong weight control. For more information call (619) 741-5295 or visit www.calorieking.com.

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