CalorieKing’s Move into U.S. Employee Wellness Market Top Priority

COSTA MESA, CA – October 15, 2004 :- Best selling author, dietitian and founder of the CalorieKing® brand, Allan Borushek, has joined the Advisory Board of CalorieKing Wellness Solutions, an innovative provider of calorie- centered consumer education materials and tools for health care professionals, employers, schools, families, and individuals that seek to embrace a healthier lifestyle or to help others do so.

"Allan Borushek cannot be credited with discovering the calorie, but he deserves high praise for not being drawn into the diet-marketing mania that sweeps the country every few years. For more than 30 years he steadfastly focused on collecting and presenting accurate nutrition information in a handy pocket and purse friendly book that became the most recognized and respected calorie count resource, period," said CalorieKing Wellness Solutions president and CEO Keith McGuinness.

CalorieKing® is a brand owned by an Australian company, Family Health Network (FHN), well respected for the perennial best-selling book The Doctor's Pocket Calorie, Fat & Carbohydrate Counter. It recently formed a U.S. business, CalorieKing Wellness Solutions, to develop the growing market for corporate wellness solutions, helping employers, employees and others to contain rising health care costs.

"Modern database technology and the worldwide web provide a means to build and present a much larger food database than can be reasonably included in any book and one that is always timely because of continual updates. CalorieKing can have a greater impact on obesity by working with organizations to encourage their employees to adopt healthier lifestyles while providing the tools employers need to evaluate the effectiveness of their health promotion efforts," said Allan Borushek.

Dietitian and biochemist Allan Borushek began collecting data about popular foods and published the first Calorie, Fat & Carbohydrate Counter in Australia in 1973. In 1988, The Doctor's Pocket Calorie, Fat & Carbohydrate Counter was first published in the United States. Since then, more than 10,000,000 copies have been sold.

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