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CalorieKing Launches New Mobile Website

Mobile Application Gives Users the Ability to Search for Calories, Carbs and More While On the Go

September 11, 2007:- CalorieKing, the leading provider of food awareness tools for weight management, today announces the launch of the CalorieKing Mobile Web Site, http://mobile.calorieking.com/. The site allows anyone with an Internet-enabled mobile phone or smartphone to search, for FREE, CalorieKing's 50,000 item food database for details including calories, carbohydrates, fat, protein and more. The new search is specially optimized for mobile phones with small displays - supporting keyboard shortcuts and providing faster loading times.

Members of CalorieKing Club, CalorieKing's subscription-based online weight management community, can now access their member account to answer schedule-sensitive questions like: Should I have dinner at home tonight? Have I earned a treat or should I extend my evening walk today? In addition, members can now directly log food consumed using their mobile phone - an option that may help prevent "calorie amnesia" and lead to improved weight control.

"The features of the new Mobile application provide reliable calorie-balance information at the time and place where a person can use it to make a better choice," said Keith McGuinness, CEO of CalorieKing. "With so many commercial messages enticing Americans to eat more, it is important that those who seek to control their weight, or to manage their diabetes, encounter truth about food and physical activity when and where it is most useful."

CalorieKing, already highly-regarded for its calorie-focused approach to weight control, will continue to develop tools that help improve management of diseases that are favorably affected by successful weight management, including diabetes with partners like Joslin Diabetes Center.

For additional information on the CalorieKing Mobile Web Site, please visit www.calorieking.com.

About CalorieKing

CalorieKing is America's leading provider of calorie-centric education tools for food awareness and is best known for the perennially best-selling book, The Calorie King® Calorie, Fat & Carb Counter, authored by Allan Borushek, dietitian and the company's founder. CalorieKing's online weight management club includes CalorieKing University, a 12-week online course that leads members to understand how they are personally affected by calories-in and calories-out, an understanding that is essential to lifelong weight management. The continually updated CalorieKing food database of more than 50,000 generic, brand-name, and fast-food items, is searched free millions of times monthly by visitors to calorieking.com. The food database and other CalorieKing content and tools have set the bar for programs seeking to reconcile short-term weight loss to lifelong weight control. For more information call (619) 741-5295 or visit www.calorieking.com.

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