SAN DIEGO, CA – June 20, 2005:-CalorieKing®, the leading provider of calorie-centered information to U.S. consumers and dietitians through its perennial best-selling book, The Doctor's Pocket Calorie, Fat & Carbohydrate Counter, has heeded the call of last year's California Parent Teacher Association's Resolution, "Healthy Lifestyles for All Children". Today it announced that it will exhibit a healthy new fundraising concept at the National PTA Convention in Columbus, Ohio on June 24.
"Rather than sell calories in the form of candy or cookies, schools are seeking fundraising tools that are consistent with teaching young people to embrace a healthy lifestyle," Keith McGuinness, president and CEO of CalorieKing Wellness Solutions, emphasized.
Already a familiar brand among U.S. dietitians and consumers because more than 10 million of its books have been sold since 1988, CalorieKing currently offers nutrition and exercise management software for Palm and other handheld devices, PC and Mac desktops. The software teaches about food and physical activity while helping users track their calories over time. More than a million people per month visit www.CalorieKing.com.
"CalorieKing offers schools two fundraising programs. Schools can raise money by offering CalorieKing's Nutrition & Exercise Management Software on a Try-It- Before-You-Buy-It basis, via the Internet, or they can sell The Doctor's Pocket Calorie, Fat & Carb Counter, instead of calorie-dense food products," McGuinness said. "With the software, there is no upfront cost, and the kids don't have to go door-to-door; the Internet delivers the product to the customer, and CalorieKing sends a check to the PTA," he added.