COSTA MESA, CA – June 30, 2004 :- Australia-based Family Health Network (FHN), the leading provider of calorie-centered information to U.S. consumers and dietitians, best-known for the perennial best-selling book, The Doctor's Pocket Calorie, Fat & Carb Counter, will focus future business strategy on the United States' rapidly growing interest in wellness and preventive health care.
According to FHN President, Aston Borushek, "The marketplace has been telling us to leverage the CalorieKing® brand and our proprietary database of more than 40,000 foods, including listings for more than 160 fast-food restaurants, into innovative new products to compliment U.S. corporate health initiatives, especially those focused on obesity and weight management. CalorieKing Wellness Solutions will do just that."
Already a familiar brand among dietitians because over 10 million of its annually updated pocket-size book of calorie counts have been sold since 1988, CalorieKing currently offers nutrition and exercise management software for Palm and other handheld devices, PC and Mac desktops. More than a million people per month visit www.CalorieKing.com where they may subscribe to the CalorieKing Club to create custom meal plans and shopping lists and enroll in CalorieKing University, a 13 week online course that teaches about calories-in and calories-out, a prerequisite to lifelong weight management. Visitors are also welcome to search the continually updated CalorieKing food database of more than 40,000 food products including food offered by fast-food restaurants, and an extensive health and diet library, or signup for a free newsletter with food product updates.
CalorieKing was founded as a brand in 1973 by Allan Borushek, an Australian biochemist and clinical dietitian who has, for more than 30 years, steadfastly maintained that calorie management, not dieting, is the key to lifelong weight management. The search for a highly qualified candidate to lead CalorieKing Wellness Solutions is underway.