If you are looking for a promotional tool to support your diabetes or health-management product or program or seeking a cost-effective incentive to support your health or wellness initiatives, consider the CalorieKing Calorie, Fat & Carbohydrate Counter.

Unlike the usual throwaway promotional product, consumers hold onto the book, relying on it daily to help them make healthier, more-informed eating choices, especially when eating out. Each time they refer to this book (our research shows this is several times each day) your brand is promoted.

The synergy of coupling your product or service with the CalorieKing Calorie, Fat & Carbohydrate Counter provides a cost-effective and cohesive message to your customers.

About the Book

• Strengthens compliance with diabetes, weight-management, fitness, and other health & wellness programs
• National bestseller and the #1 choice for both the professional community and consumers alike
• Calorie, fat, and carbohydrate counts for 200 fast-food chains and restaurants - more than any other book of count
• Expanded diabetes guide, co-authored by Joslin Diabetes Center
• Unique listings - carnival, movie theater, international and food court menu items
• Integrates practical nutrition guides and information with the calorie, fat & carbohydrate counts of more than 11,000 food listings
• Winner of US National Health Information Award category for content, format, reaching target audience, and overall quality
• University and hospital-based weight-management programs
• Pocket-sized for fingertip access when eating out

Satisfied Customers

Co-branding has had a positive impact on a wide range of well-respected organizations, including:

• APS Healthcare
• Bayer Diabetes Care
• Blue Cross/Blue Shield
• Gordian Health Solutions
• LifeScan
• Medtronic
• Merck
• Novo Nordisk
• Pfizer
• Roche Diagnostics
• Sanofi-Aventis

The Next Step

To find out more about customizing CalorieKing publications, please contact Pat Fiducia at (949) 642-8500 extension 13 or email pat.fiducia@calorieking.com.

Note: Co-branding is best suited for major marketing campaigns. 5,000 books is the minimum order for custom books.